This picture is an example of a company creating a product to enter another market. Much like the Kool-Aid example discussed in class, Adidas has entered the personal hygiene market by introducing deodorant. This is a feasible product for them because it caters to the sports market, which they are already a part of and extends this to a related market. Athletes might choose to use Adidas deodorant because they own Adidas clothing and are loyal to the brand.Monday, February 2, 2009
Adidas Deodorant
This picture is an example of a company creating a product to enter another market. Much like the Kool-Aid example discussed in class, Adidas has entered the personal hygiene market by introducing deodorant. This is a feasible product for them because it caters to the sports market, which they are already a part of and extends this to a related market. Athletes might choose to use Adidas deodorant because they own Adidas clothing and are loyal to the brand.
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