Annies Mac & Cheese takes and interesting approach at their marketing of this product. They are going for a "friendly" product by saying it is homegrown and organic and using a happy bunny to represent this. The back features a letter describing how it is and organic homegrown product that does not hurt the environment. The consumers of this product obviously value natural foods and the environment.

Coors Light and the NFL

Coors takes advantage of their target markfet by putting the NFL logo on their cans. The market they are advertising to is primarily people who like football, such as the middle class man. This approach is also taken in their commercials, which feature NFL footage. By being the "official beer sponsor" of the NFL they are attracting a specific group of consumers.