The NBA has been pushing their philanthropic contributions to society more lately. This could be to clean up their image, attract new fans, or to promote more charitable participation by others. This marketing campaign has almost become a brand of its own as many future hall-of-fame athletes are involved with it.

Gatorade's New Image

Gatorade has changed their logo and packaging recently. This new image for gatorade is, in my opinion, more visually appealing and simple. There is a current trend towards simplicity and this falls in line with that trend.

Cereal

When looking at this product on the shelf, one thing comes to mind: are they selling cereal or is it just an excuse for a Hannah Montana advertisement. It is true, little girls (and maybe some boys) love Hannah Montana. For this age group does this help sell cereal?

Adidas Deodorant

This picture is an example of a company creating a product to enter another market. Much like the Kool-Aid example discussed in class, Adidas has entered the personal hygiene market by introducing deodorant. This is a feasible product for them because it caters to the sports market, which they are already a part of and extends this to a related market. Athletes might choose to use Adidas deodorant because they own Adidas clothing and are loyal to the brand.