Apple has built a very faithful target market through quality products and promoting the lifestyle that Mac users have. Most of Apple's products are priced much higher than the competition, but to their users this doesn't matter. They are willing to pay more for the image they get by having Apple products. For example, a 24" Apple LCD monitor is about $899. Competitors offer a 24" LCD for less than half this price... but its not an Apple.Tuesday, April 14, 2009
Apple - Paying for the brand name
Apple has built a very faithful target market through quality products and promoting the lifestyle that Mac users have. Most of Apple's products are priced much higher than the competition, but to their users this doesn't matter. They are willing to pay more for the image they get by having Apple products. For example, a 24" Apple LCD monitor is about $899. Competitors offer a 24" LCD for less than half this price... but its not an Apple.
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